Yeri Mua went from makeup tutorials in Veracruz — "Mua" literally means makeup artist — to TikTok's official #1 Global Artist of 2024, a Sony deal, and a debut album she co-wrote called De Chava. The origin was an accident: a DJ turned her viral rant at an ex into a track, and "eso solo fue un audio viral."
Yeri Mua is jarocha before she is anything else — Veracruz is her music thesis (reggaetón came in through the port), her spiritual practice (limpias, a personal bruja, a great-grandmother who did dark brujería), and her class marker: El Coyol, "la colonia pobre donde yo vivía."
She went viral at 16 doing makeup tutorials, became a beauty name, then stumbled into music when a DJ flipped her rant video into a track. Sony signed her in 2024 with 600 million streams already on the board; TikTok named her its #1 global artist that year. De Chava (May 2025) is the album where she started writing her own lyrics — she cried recording "Morrita." The famous beef with Bellakath ended the best way: a collab on the album.
She's three years into psychiatric therapy and quotes her doctor more than her lyrics — "mi mayor enemiga soy yo" — and every disaster becomes material: "me mama tener historias que contar."
Save her to your account and we’ll let you know when she adds a platform.
